Agenda

Continental Breakfast

Sponsored by:

Opening Remarks

Greg Stuart, Global Chief Executive Officer, MMA
Paul Palmieri, Co-Founder, President and Chief Executive Officer, Millennial Media

Greg Stuart

Paul Palmieri

From the CMO’s Perspective

Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy Co., Inc.

Barry Judge

Mobile Marketing Futures: The Next 3-5 Years

Gerd Leonhard, Media Futurist, Author & Blogger

Gerd Leonhard

The art and business of marketing is facing a similar wave of disruption by digital technologies than the media and content industries have been experiencing for the past decade. Data is indeed becoming the new oil, and mobile devices is where most data will both come from as well as head towards - as much as 90% of all Internet traffic will take place on mobile devices, in 5 years, and 50 billion devices will be connected to each other. Clearly, mobile devices are about radical user (fka consumer) empowerment and increased personal involvement, and the faster the networks and the cheaper the access-to-the-cloud the more we will see significant cultural shifts that will redefine how and what we buy, what we share and with whom, how we pay and what we like or don’t like.

Sponsor Intro

Dave Gwozdz, Chief Executive Officer, Mojiva, Inc.

Dave Gwozdz

Denny Strigl, Former President and Chief Executive Officer, Verizon Wireless, Independent Director, Kodak Eastman

Denny Strigl

Project 2020

Dwight Witherspoon, Director, Global Communications, Ericsson

Dwight Witherspoon

The future is not something we enter, but rather something we shape - together. That was the driving force behind the creation of Ericsson’s 2020 - Shaping Ideas. This film project gathered the world’s leading thinkers to discuss one topic: How will our world be shaped in the next decade?

Networking Break

Sponsored by:

SoLoMo: The collision of Social, Local and Mobile Media

Mike Kelly, Chief Executive Officer and President, The Weather Channel Companies

Mike Kelly

Social + Local + Mobile. Being able to successfully fuse these together is captivating the minds of advertisers and industry leaders. The potential of hyper-targeting and improved consumer loyalty to brands and products is very compelling. Do you know how to get involved and maximize the opportunities? Mike Kelly will discuss the latest trends and how The Weather Channel has grown its business by being one of the first media companies to embrace mobile and satisfy the intense demand for localized content. He will also share his perspective on how digital media will continue to evolve and what you should know to maintain relevance and profitability in an increasingly social-driven global marketplace.

Jessica Kahn, Vice President, Engineering, Disney Mobile

Jessica Kahn

What does it take to build one of the most installed apps of all time? Hear from the brains behind Tap Tap Revenge and Fast Company’s one of the “Most Influential Women in Technology in 2011”.

Greg Clayman, Publisher, News Corporation’s The Daily

Greg Clayman

Fireside Chat with Joe Kennedy

Joe Kennedy, Chief Executive Officer and President, Pandora
Greg Stuart, Global Chief Executive Officer, MMA

Joe Kennedy

Greg Stuart

Lunch

Strategic Roundtables Sessions

Strategic Roundtables Sessions will help plot a roadmap for the future of the mobile marketing marketplace. Choose from one of the following:

Session 1 The Promise of mCommerce: Fact or Fiction (and frank talk) Alykhan Govani, Vice President, North America, PayFone Meyar Sheik, Co-Founder and Chief Executive Officer, Certona Corporation Meyar Sheik

Session 2 Tablets here, there and everywhere! What’s the real impact of Tablets for Consumers and Media Companies? Michael Collins, Chief Executive Officer, Joule Chris Dury, Chief Operating Officer, GetJar Ben Gaddis, Vice President, Growth and Innovation, T3 Paul Gelb, Vice President, Mobile Practice Lead, Razorfish Michael Collins Chris Dury Ben Gaddis Paul Gelb

Session 3 Consumers love Mobile, why don’t Marketers? What’s the real issues: Creative, Analytics, Measurement or.... Rob Griffin, Executive Vice President, Global Director, Product Development, Havas Digital Geoffrey Handley, Co-Founder and Architect, The Hyperfactory Vik Kathuria, Managing Partner, Mediacom Interaction Jon Vlassopulos, Chief Executive Officer, skyrockit Rob Griffin Geoffrey Handley Vik Kathuria Jon Vlassopulos

Strategic Roundtables Sessions

Strategic Roundtables Sessions will help plot a roadmap for the future of the mobile marketing marketplace. Choose from one of the following:

Session 1 My mobile audience keeps growing, but not my revenues? Monetization strategies for Publishers. Boris Fridman, Chief Executive Officer, Crisp Media Scott Jensen, Vice President, Digital Product, Applications, The Weather Channel Harry Kargman, Founder and Chief Executive Officer, Kargo Mark Strecker, Chief Operating Officer, Amobee Boris Fridman Scott Jensen Harry Kargman Mark Strecker

Session 2 Messaging's future place in the marketing mix: In a world of apps and web the benefits of messaging can often be overshadowed. Ivan Braiker, Chief Executive Officer, Hipcricket Dorrian Porter, Chief Executive Officer, Mozes Matt Silk, Senior Vice President, Waterfall Mobile, Inc. Ivan Braiker Dorrian Porter Matt Silk

Session 3 How do you get the most out of your mobile creative campaigns? Explore the possibilities! Tony Nethercutt, General Manager, North America, Mojiva, Inc. Tony Nethercutt

Concierge Networking

An official networking time for attendees to meet and form partnerships.

Cocktails

Dinner hosted at Minitas Beach

Weather affects everything. In fact, weather is the most critical element in wine production. Join us for a world class dinner and wine tasting led by Master Sommelier, Ron Edward - to learn how every degree helps to create an extraordinary wine. As a Master Sommelier, Ron Edwards is considered one of the elite few in a group of wine and service professionals throughout the world. This dinner will be a fun, yet informative, feast for your palette.

Sponsored by:

Entertainment

Authentic Dominican Breakfast

Sponsored by:

Social by Design

Carolyn Everson, Vice President, Global Marketing Solutions, Facebook

Carolyn Everson

An interview with Vice President, Global Advertising and Digital for Colgate Palmolive: Jack Haber

Jack Haber

Fireside (Poolside) chat on Mobile Privacy

Jules Polonetsky, Co-Chair and Director, The Future of Privacy Forum
Jessica Rich, Deputy Director, Bureau of Consumer Protection, Federal Trade Commission

Jules Polonetsky

Jessica Rich

The Journey of a Marketer

Emre Sayın, Chief Consumer Business Officer, Turkcell

Emre Sayın

This session is dedicated to explain how carriers turn into solution providers for marketers. Emre Sayın, Chief Consumer Business Officer will share the experience of Turkcell, one of the leading operators in Mobile Marketing, converting itself into an enabler to provide solutions for daily marketing needs and problems of the brands within the new and ever changing environment of the digital world and social media.

The Future of the Mobile Device and its impact on consumers and mobile marketing

Fabian Hemmert, Design Research Lab, Berlin University of the Arts

Fabian Hemmert

How are we going to communicate in the future? What will the user experience of future mobile phones be? Which new modalities, besides text, speech, and video, will be included in these technologies?

In his visionary talk, Fabian Hemmert will give us an insight into his research on mobile phones of the future. These devices include robotic elements that allow for an entirely new way of experiencing the ‘digital world’. Among others, his prototypes feature haptic displays through shape change (e.g. getting thicker upon the reception of a new SMS text message), weight shift (e.g. shifting its center of gravity from one side of the device to the other, in a mobile navigation or gaming scenario), life-like features (e.g. heartbeat and breath), emotional telecommunication (e.g. holding hands, whispering, and kissing), and much more.

Networking Break

Sponsored by:

Between Physical and Digital Space: Designing Mobile Interactions in the Hybrid City

Nicholas Wallen, Interaction Designer and Researcher, Massachusetts Institute of Technology, Mobile Experience Lab

Nicholas Wallen

Mobile and wireless technologies increasingly shape our urban environment and turn our cities into ‘hybrid cities’. What it is at stake in this process of change is not only the issue of how to engineer and optimize location-based or personalized services that sense, and adapt to, our daily routines or idiosyncratic preferences. Rather, our in-car navigators, friend finding ‘solutions’, location-based information systems and other urban sensing and mobile technologies may very well force us to rethink some of the core concepts through which we understand and value urban life. By presenting a selection of projects and technologies developed at the Mobile Experience Lab (MIT, Boston), Nicholas will unpack social, cultural and political implications of the mobile revolution and to identify future design opportunities and challenges.

Scott Davidoff, Post Doctoral Fellow, Human-Computer Interaction Institute, Carnegie Mellon University

Scott Davidoff

Five Minute Report Backs from Strategic Roundtable Discussions from day before

Give Your Business the Mirror Test - Is your Company Really Breathing?

Jeff Hayzlett, Author, Change Agent and Cowboy

Jeff Hayzlett

Hailed a “Celebrity CMO” by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. He’ll talk to us about what he calls “The Mirror Test,” the title of his new book and a new way to look at your company’s marketing and sales strategy.

Hayzlett will share with you some of the newest ways to win with social media, redefine your elevator pitch and help you to transform your business. He has just led one of the biggest iconic turnarounds of Kodak and is here to share how you can do the same for your business. Will your business be positioned to fog the mirror and grow in today’s new economy?

Lunch and Concierge Networking

Choose from one of the following Sponsored Recreation and Networking Activities:

Giving Back: Join fellow Summit attendees for an afternoon of mural painting and mentoring at the MIR Foundation, a non-profit organization that works to supply the Dominican Republic's most marginalized people including women, youth and children, with a variety of life altering services.

Golf: Play on the most famous Dye Fore Golf Course and network with your newly formed business connections. Considered by many to be the world ́s most renowned golf course architect, Pete Dye - hand in hand with wife and LPGA Hall of Famer, Alice Dye, created three of the most challenging courses in the game for Casa de Campo: Teeth of the Dog; The Links and Dye Fore!

Buggies: Take the wheel with other Summit Attendees behind these off-road vehicles and race through the Dominican countryside sugar cane fields and the Chavon River.

Zip-Line: Fly through the air with other Summit Attendees on this exciting adventure and experience the abundance of flora of the eastern region and enjoy a wonderful view of the Chavon River.

Spa: Get away from it all and unwind in the exclusive and private Cygalle Healing Spa.

Exclusive Screening of Page One: Inside the New York Times

In the tradition of great fly-on-the-wall documentaries, the film deftly gains unprecedented access to the New York Times newsroom and the inner workings of the Media Desk. With the Internet surpassing print as our main news source and newspapers all over the country going bankrupt, Page One chronicles the transformation of the media industry at its time of greatest turmoil. Writers like Brian Stelter, Tim Arango and the salty but brilliant David Carr track print journalism’s metamorphosis even as their own paper struggles to stay vital and solvent, while their editors and publishers grapple with up-to-the-minute issues like controversial new sources and the implications of an online pay-wall. Meanwhile, rigorous journalism is thriving—Page One gives us an up-close look at the vibrant cross-cubicle debates and collaborations, tenacious jockeying for on-record quotes, and skillful page-one pitching that brings the most venerable newspaper in America to fruition each and every day. Directed by Andrew Rossi. 87 minutes.

“A vital, indispensable hell-raiser. Potent and provocative.” – Peter Travers, Rolling Stone
“Slick, fun, and surprisingly sexy.” – John Lopez, Vanity Fair